BARBIE PINK AND MCD'S

Barbie is known for being packaged in a PINK Box. When I am looking for a Barbie, I'm not looking for a Barbie, I am looking for the pink box and then I know where to go.

Its all about Packaging. I'm looking for the pink box.

So why doesn't Hasbro start packaging its dolls in PINK boxes? Theres no law saying that you cant use Pink packaging just because Mattel uses it. If Hasbro was smart, they would start using pink packaging for their dolls, in order to get more attention.

Did anyone see the report on packaging last week. Kids were tested. Food was put in a McD's packaging and the same food was put in a plain brown wrapper. The kids swore that the food in the brown wrapper was not as good as the food in the McDonald's wrapper. But guess what? The food in both wrappers was exactly the same. So are taste buds affected by the way food is prepared or by our minds perception of how it should be??

Back to Barbie: So if kids were walking down and aisle and saw dolls in a pink box, they would associate it with Barbie and like it. Its common sense. Packaging is all psychological. Its the same reason why we'd rather buy cereal thats in a Kellogg's box than in a plain box with no wording, even though its the same cereal. Little 3 year old girls can not read, but they do know their colors. So I advise HASBRO to match their packaging to Mattel and see what happens.

DORA IS HOT

Did anyone see the article on CNN about Dora and how she is the hot money maker in toy stores? Now was it a coincidence that that article came out AFTER my article about Dora or did someone read my article, edit it to their liking, and publish it on CNN?
Either way, this just shows that I know what Im talking about when it comes to toys. I knew I knew what I was talking about , but now you know that I know what Im talking about.
Am I a Toy expert = CONFIRMED!!!

CNN Article: Dora and the Doll Revolution - Multicultarlism
http://www.cnn.com/2007/LIVING/personal/08/13/dolls.ap/index.html?iref=newssearch

The Future of Mattel

By now, I am sure many of you have heard about the million of toys that Mattel has had to recall. The first recall was due to lead paint. The second recall was due to the magnets that were in the toys, together with more lead paint recalls. All of these toys were produced in China.

Let us look into this:
1) China: Is there a law stating that all toys have to be made in China? No, people get goods made in China because its cheaper, and then the company sells the toys for 4X the price and makes a significant profit. All companies do this. Is it smart? Only, if you have Quality control and you are truly testing the batches to test for safety and quality.

2) Lead Paint: Ok, so the toys had lead paint. Has anyone asked China where the lead paint came from? Is it a paint that Mattel gave to their manufacturers? Everyone is talking about how the toys are bad because they had lead paint. BUt doesnt anyone want to know where that lead paint came from, and what other items it is being used on? I know I want to know.

3) How many other toy companies around the world do you think have used the same Chinese company? I bet you there are a bunch. Mattel and HAsbro are the biggest toy companies, but you have other companies like MGA Entertainment and other brands, like the people who make the Wal-Mart toys, KIds something, I cant recall the name. HAs anyone checked to see if those toys were made in China too? They probably were. Who was the Chinese manufacturer? You dont know ? I dont know either, but dont you think that is something that we should know?? Lead paint can be found on jewerly as well: Claires hada recall a year ago due to lead paint. No one walks around with a lead paint detector, so its hard for us to know whats contaminated and whats not.

4) WIll this recall hurt Mattel? ABSOLUTELY!! I went to the store the other day to buy a toy. And then I put it back on the shelf because I saw that it was made by Mattel and it had a surface that was painted. Yes , toy stores are supposed to take all of the contaminated toys off of the shelves, but who is really checking to make sure that the toys get removed? Its probably the law to remove recalled items, but who is checking to ensure that the law is followed?

5) Mattel and their behavior: Speaking from personal experience, the people at Mattel can be mean. Whenever I send letters to them, they always send the letters back to me unread and in the original envelope. I guess Mattel thinks they are too good to read outside letters. Thats a shame because I have seen the toys with the magnets and I knew they could be dangerous but I didnt bother to write to Mattel because I knew that they would send the letter back to me unread. You be the judge and tell me whats easier: reading a letter from a toy lover about a potentially dangerous toy ORRRRR refusing to read letters and having to deal with a world wide recall????? Maybe Mattel needs to start reading their letters.

I think Mattel is in for a shaky ride. I wont be surprised if Mr. Eckert resigns.
Should he resign? No. But will he be forced to resign? Probably.