Its all about Packaging. I'm looking for the pink box.
So why doesn't Hasbro start packaging its dolls in PINK boxes? Theres no law saying that you cant use Pink packaging just because Mattel uses it. If Hasbro was smart, they would start using pink packaging for their dolls, in order to get more attention.
Did anyone see the report on packaging last week. Kids were tested. Food was put in a McD's packaging and the same food was put in a plain brown wrapper. The kids swore that the food in the brown wrapper was not as good as the food in the McDonald's wrapper. But guess what? The food in both wrappers was exactly the same. So are taste buds affected by the way food is prepared or by our minds perception of how it should be??
Back to Barbie: So if kids were walking down and aisle and saw dolls in a pink box, they would associate it with Barbie and like it. Its common sense. Packaging is all psychological. Its the same reason why we'd rather buy cereal thats in a Kellogg's box than in a plain box with no wording, even though its the same cereal. Little 3 year old girls can not read, but they do know their colors. So I advise HASBRO to match their packaging to Mattel and see what happens.
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